A Campaign to Improve Accessibility to Quality Medicines for All

A Campaign to Improve Accessibility to Quality Medicines for All


First Time in India by a Consumer Organisation “Jan Aushadhi Store”

Inaugurated on 1st January 2016 at Mata Anandamayee Hospital, Shivala, Varanasi by Patient Safety and Access Initiative of India Foundation and Consumer Online Foundation

Over the years India, has developed a strong capability in producing quality branded and generic medicines in most of the therapeutic categories, evolving from an mere Rs 1,500 crores industry in 1980 to a more than Rs 1,19,000 crores industry in 2012 and now almost touching Rs. 2,00,000 Cores. However, although these medicines are reasonably priced, as compared to the prices of their equivalent medicines in most other countries, yet a large population of poor people in the country is denied accessibility to safe and quality medicines. Studies show that 80% of the healthcare cost for the patients in India is on medicines, medical devices and diagnostic procedures. Accordingly, 'ensuring availability of quality medicines for all, Government of India has launched the ’Pradhan Mantri Jan Aushadhi Yojana’ and consumer organisations like Consumer Online Foundation and Patient Safety and Access Initiative of India Foundation have decided to partner with the Government on this campaign in the interest of patients. 

Jan Aushadhi Campaign: Key Objectives


  • Make quality the hallmark of medicine availability in the country, by ensuring, access to quality medicines through the CPSU supplies and through GMP Compliant manufacturers in the private sector.
  • Despite constraints of budget in the Central and State governments, extend coverage of quality generic medicines which would reduce and thereby redefine the unit cost of treatment per person.  
  • Develop a model which can be replicated not only in India but also in other less developed countries in their common goal of improving accessibility to quality health care for all.
  • Not be just restricted to the Public Health System but be adopted with zeal and conviction by the Private Sector and thereby spread its coverage to every village of this country.  
  • Create awareness through education and publicity so that quality is not synonymous with high price but with a lesser price, more medicines would be available, more patients would be treated and more people will lead a healthier life.
  • Be a public program involving State governments, the Central government, Public Sector enterprises, Private Sector, NGOs, Cooperative bodies and other institutions.
  • Create a demand for generic medicines by all for all by improving access to better healthcare through low treatment costs and easy availability wherever needed in all therapeutic categories.

 The success story of the Varanasi JAN AUSHADHI Store at the Mata Anandamayee Hospital:

As you all can observe, with your support we have touched a turnover of more than Rupees 4.7 Lakhs in seven months and this was possible only with the support of the medical practitioners and the aware citizens of Varanasi. We are happy to share the report of our sales and plead to you to encourage safe and quality healthcare for all, especially the poor and the senior citizens:

To know more visit the website http://janaushadhi.gov.in/about_jan_aushadhi.html or call the Toll Free Helpline Number 1800-180-8080 or our website patientsafetyaccess.org OR 24X7 Toll Free Helpline Number 1800-11-4424